How To Find Easy Money In Your Database

2 Campaigns To Find Cash Now from Sean Anthony

The Success Finder

and

Sean Anthony

May 04, 2024

Guest post from a Success Circle1 member and certified Email Rainmaker,

Sean Anthony

. Sean generated millions of dollars of revenue before he came into our world. Below he shares what baking a little bit of R3 can do to an already successful business, offer or campaign.

How To Find Easy Money In Your Database

2 Campaigns To Find Cash Now

If you’re already working with customers and clients…

There’s a solid chance you have some “easy” cash waiting to be scooped up in your existing database.

The easiest people to sell to are the ones who bought from you before and are happy with their purchase. So it only makes sense to sell more to them, right?

100%. But that’s not the reality of what happens.

Nearly every business owner I talk to has something in place for cold traffic to get the first sale. But little to nothing to get the 2nd, 3rd, 4th, and so on.

As an email marketing guy, I’m a sucker for any campaigns that increase cash flow. I have a ton of cold-to-sold campaigns, but not as many around selling more to existing customers.

So when Nic shared his R3 “Cash Now” campaigns, I immediately put it to use.

He has 6 “Cash Now” campaigns. I used 2 of them and made some of the easiest sales of the year. It felt like finding thousands of dollars in my pocket.

Here’s what happened…

===

The first campaign is called the “Be Helpful” Campaign. It uses a natural deadline to push people towards taking action with you.

One of the best things I learned from this campaign was how powerful the word “because” is. Simply by giving people a reason why you’re doing something, even if it’s not a ‘good’ reason, you increase the likelihood of them signing up.

I sent the following email out to a segment of 200 customers:

Hey Name - I’m taking on a few more 1-on-1 clients this week who want to dial in their Google Docs and email sales process in Q2, because if we don’t get ramped up now we may run out of time.

Sending you this quick reminder before it’s too late. No pressure or obligation, but if you need help with this let me know.

The results?

3 clients at $5k each over 2 days. 1 client was so happy he was finally pulling the trigger that he recommended someone else check out my stuff. That person became a client a couple of weeks later.

I’ll be using this campaign any time there’s a natural deadline, or I can think of one to create.

Have some fun with it. Check out this list of funny/weird holidays and you’ll find something to work with.

For example, tomorrow is “Space Day”. What if I sent an email inviting people to work with me because it’s Space Day and I want to help them take their email list growth to outer space?

Corny, but you get the point. Endless ways you can use this.

—

The second campaign is called the “Continuance” Campaign, which is exactly what it sounds like. Getting your customers to continue working with you or upgrade to the next thing.

I used this to upsell people who bought a $100-$300 workshop to the next workshop I was doing.

Here’s the email I sent:

Hey Name - thank you so much for joining my G-Doc Sales Papi Zoom Party last month. I know if you use what you learned you’ll be able to create some banger Google Doc Sales Pages to sell your products, programs, and services.

The reason I’m reaching out is I’m hosting another workshop next week called Hybrid Install Offers. It’s about how I sell premium DWY 1-on-1 engagements at $5k - $50k per client. I use Google Docs to sell these, so figured you might be interested.

You can check out more details about it here.

If you have any questions, just reply and let me know.

Thank them for buying the first thing and remind them of the value.
Tell them about the next, relevant thing.
Share how to get more details or contact you if they have questions.

The results?

93 spots sold. Only 10 or so came directly from this email, but I’m sure it had an influence throughout the 8 days I promoted the offer.

This also doesn’t count anything else people buy after the workshop.

I can run this Continuance campaign for every offer I sell, inviting them to the next thing. The results compounded will be enormous.

NEXT STEPS:

First, do whatever you can to get your hands on Nic’s R3 Method. There’s context you will understand only once you go through the entire thing.

As for what to do with these campaigns from here?

Nic has another concept called the “Rearview Mirror”2. It’s the idea that if something worked before, it will likely work again. So the obvious step is to Engage The Field3 and continue using these campaigns with the rest of my audience and any future customers.

The best thing about it is there’s no crazy copywriting needed. You saw how plain my examples were.

It’s about knowing the strategy and being clear in your messaging.

And the most important part… making sure your customers are happy.

That’s the secret key to Retention, Referrals, and Raving Fans, after all.

Sean has crushed email for years. If you’re looking to get into email, we recommend you give him a follow. His

Email Rainmaker

publication is engaging with great copy, videos, and AMA sessions and will inevitably earn him a place on our “substack recommendations” list.