How Jeff Transitions From Healthcare Provider To Entrepreneur [Capstone]
This is a “Capstone Project” by a Guardian of the Guardian Academy, Jeff Douglas. Capstones are loaded with powerful insights and, more importantly, show the real-world application(s).
Jeff is a student of TGA, Nic, and Laurel.
What is a capstone?
It’s a project that proves they have engaged the field. Instead of taking tests to demonstrate mastery of a subject, the Guardian Academy requires that you go out and apply the subject matter to your own life in the real world.
This forces you to engage the field, iterate, and get real data.
In this capstone project you will see how Jeff Douglas applies:
Laurel’s advertising strategy
Retention, Referrals, and Raving fans
Allegiance Capital
Stealth Influence
…and more
He discusses the challenges for technicians when it comes to marketing and retention. Join Jeff on this journey, watch the video below to gain valuable insights on growing your business.
The video is below. The resources mentioned are below the video.
Watch:
Notes and Resources:
00:00 Introduction
Teaching Smart People To Learn (Why smart people have a hard time learning)1
Working with Guardian Academy and Laurel Portie
03:25 Motivation for Making the Leap
Wanted no ceiling on income
05:46 The Importance of Effective Communication
Giving prospects and clients certainty
The Rocky Road2
Clients, prospects, and marketing
Innovation vs information3
07:59 Using Micro Steps for Success
Acquisition
10:03 The Four Lenses of Communication
Stealth Influence4
The Four Lenses
Adoption Decisions
11:45 The Rocky Road Principle
Communication
Allegiance Capital5
19:56 Managing Client Retention
Retention, Referrals, and Raving Fans6
Resources:
If you want to work directly with Nic and Laurel, we are opening enrollment for the Success Circle this week. The waitlist is here.
Live to Learn. Give to Earn.
Our “Out Of Print” Business Development Books and Letters are available by clicking here for Guardian Academy paid subs. A lot of marketers try and resell this stuff, just get it here.
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