The ROAS Accelerator Playbook
The Laurel Corner I thelaurelcorner.com
If you use paid advertising in your business (or think you might like to do so), I've got something special to share with you today.
We're all coming off Gray Wolf Summit1 this past weekend, where among others, Laurel Portié2 helped many attendees live, to figure out their most immediate constraint and go through the next microstep to solve their problems.
Those who took action came away from the weekend with more completed than they had in the last 3-6 months altogether.
One of the biggest lessons we learned is that it's not about doing a whole bunch of stuff, it's about identifying the one little next step you can take to keep moving forward in the right direction.
We discovered when you work this way, magically the pieces rapidly fall into place.
The friction point often ends up being not knowing the next best thing to do, and then even if you do know this, not being able to identify what's standing in the way of you doing that thing.
To help with this ...
In the context of Laurel's Ad Ecosystem, she put together a Playbook which will help you zero in, based on where you are now, what your next best step is to executing on paid ads in your business, and knowing that next step, to identify what's in the way of doing the thing.
It's called,
"The ROAS Accelerator Playbook"
Now, every attendee at Gray Wolf Summit is receiving a copy of this playbook ... but we also wanted to find a way to make it accessible if you were not able to attend.
So here's what I'm going to do,
Here on Man Bites Dog, I'll start dripping out sections of the Playbook which will help you start moving in the right direction. You can take what we share and go find the related steps and such in Ad Coaching for $7, on Youtube, and in some cases also on Man Bites Dog ...
But we're also going to make The Playbook available to MBD+ (paid) subscribers. You'll find an option to upgrade at the end of this article to get the full Playbook if you'd like.
In *this* behind the scenes peek of The Playbook, I'm going to share the introduction for context, and then a section which is super useful...
How to Launch Campaigns Based On Your Lead Generation Process
In other words,
Based on your current situation, identifying your next best step to execute in The Ad Ecosystem.
Would it be useful to you to know exactly what to do next when it comes to your ads?
From The Playbook
The ROAS Accelerator (Laurel’s ADs Ecosystem) Playbook is your blueprint for building relationships, nurturing leads, and converting prospects into paying clients.
Trust the Process, Play the Long Game
Each play works together in an ads ecosystem to optimize your funnel and create
omnipresence.
Campaign #1: Power Content builds trust and warms up your audience.
Campaign #2: Funnel Launch ensures you have the right system to scale conversations or calls.
Campaign #3: Boosted Content nurtures your audience and keeps your brand top-of-mind.
Campaign #4: Fast Funnel (Conversion Multipliers) intercepts conversations with leads not moving forward: Watch the workshop here.
Campaign #5: Hot 7 Sequence brings everything together, guiding prospects step-by-step toward conversion.
This playbook isn’t about chasing short-term metrics—it’s about playing the long game, building trust, and showing up consistently.
Stick to the process, and you’ll create a sustainable system that attracts the right clients and scales your business.
How to Launch Campaigns Based on Your Lead Generation Process
The order in which you launch these campaigns depends on your current stage in the lead generation process.
Each campaign is part of a paid ad strategy designed to either generate leads, nurture relationships, or convert prospects into clients.
Your goal is to align each campaign with your business needs, ensuring you build momentum and generate conversations effectively, without losing opportunities at any stage of the funnel.
The Recommended Campaign Flows
If You Already Have Warm Traffic:
Start with Campaign #5: Hot 7 Sequence to retarget warm leads and move them toward conversion.
Add Campaign #4: Standalone FAST Funnel to push high-volume conversations across all funnel phases using Reels videos called “Conversion Multipliers.”
Use Campaign #3: Boosted Content to keep your audience engaged and maintain visibility.
Run Campaign #2: POWER or VSL Funnels if you need to book calls or applications with your most qualified leads.
Launch Campaign #1: Goodwill Video Ads to generate a continuous stream of invisible leads.
If You Have Little to No Warm Traffic:
Launch Campaign #1: Goodwill Video Ads (Power Content) to build invisible leads through consistent exposure.
Simultaneously launch Campaign #2: Funnels for Lead Generation to generate immediate conversations or calls.
Once traffic warms up, run Campaign #5: Hot 7 Sequence to retarget and convert engaged leads.
Add Campaign #4: Standalone FAST Funnel to maintain high-volume conversations and push prospects toward action using Reels videos called “Conversion Multipliers.”
Introduce Campaign #3: Boosted Content to stay top-of-mind with leads across the funnel.
Goals of Each Campaign Group
Campaigns #1 and #2: Generate Leads
Campaign #1: Goodwill Video Ads (Power Content) builds invisible leads through low-cost paid video ads. These leads aren’t immediately visible but gradually warm up through ongoing exposure to your content.
Campaign #2: Funnels for Lead Generation (FAST, POWER, or VSL) generate immediate conversations, calls, or applications by accelerating lead flow with optimized funnels.
Campaigns #3, #4, and #5: Nurture and Convert
Campaigns #3, #4, and #5 focus on engaging warm leads, building trust, and driving conversions through strategic conversations, retargeting, and high visibility.
By following this structure, you’ll align your campaigns with your current business needs, ensuring your pipeline stays full, engagement remains high, and your prospects move smoothly through the funnel toward conversion.
Want The Playbook?
If you weren't at Gray Wolf Summit, you've an opportunity to grab The ROAS Accelerator Playbook by upgrading to any paid tier of Man Bites Dog.
Here are just a few things you can find inside ...
Unlock the five cornerstone campaigns that turn casual browsers into lifelong clients - Campaign #1 is the invisible backbone of creating irresistible gravity for you and your brand.
Discover the Hot 7 Sequence, a playbook within the playbook, designed to make your brand unforgettable. What’s the secret behind its “breadcrumb” effect?
Are boosted posts dead? Think again. Learn how this misunderstood tool, when done right, can nurture leads and keep your pipeline full.
The FAST Funnel strategy which brings you to 100 conversations with your ideal prospect every week.
Step into a world of omnipresence marketing: How to strategically balance trust-building content with high-converting ads.
Unlock Templates, Examples, and Video demonstrations to help you implement each step NOW
In just 23 pages you get immediately implementable next steps based on your current situation, giving you the tools to take action and start collecting data towards results today.
Get it below by joining any paid Man Bites Dog Tier.