Self Study Pre-Work
Like anything, mastering marketing, advertising and sales requires a base-knowledge from which to reason.
Below is the pre-req/base knowledge for The Success Circle, a business development curriculum and mastermind based on TGA principles. Studying, reviewing, and practicing these concepts will improve all of your marketing efforts.
Bumpers: The foundation of figuring out where you’re at and where you want to be. Bumpers will help give your pursuits meaningful direction.
Engaging The Field: The ONLY way to be successful in business (or anything else that matters) is to step into the Arena and Engage The Field. This is one of the most important workshops and resource collection of all.
Learning and Intelligence: A practical definition of intelligence, how to learn and why smart people have a hard time learning.
The Adaptive Dilemma: Technical problems x solutions, adaptive problems x solutions and how important it is to know what you’re dealing with and how to approach it.
The Two Tyrants of Leadership: Most people get knocked out of the game of growth by the Two Tyrants of Leadership. We learned this from Bill Gates’s senior advisor in the 90’s.
Frequency, Intensity, Purpose: Finding purpose, re-discovering motivation, and a process to do both.
The Rocky Road (From Action to Intention): Ever wonder why the best products don’t always win? The best communicators do, and communication with peers is very different than communication with a market. Understanding the Rocky Road can help make you a master communicator (and marketer)
The rest of the business/marketing/sales foundations are in the free five day training linked below:
Additional Resources:
Champions Perfect Day by Dr. Jeff Spencer. We recommend this as a way to structure your day for maximum productivity.
You can see these principles in action in the FREE five-day free training with Nic Peterson and Laurel Portie at 2024withLaurel.com
Be in the room for workshops, events, and more: GuardianDates.com
We recommend that you actively engage the field1, don’t just read, watch, and listen but journal, observe, and implement.
Live to learn. Give to earn.
Our “Out Of Print” Business Development Books and Letters are available by clicking here for Guardian Academy paid subs. A lot of marketers try and resell this stuff, just get it here.
Social Media: Check out the Guardian Academy Instagram for aesthetically pleasing stuff and exclusive video clips. Twitter (Or X) for more frequent updates and insights.
Forthcoming Event and Experience Dates can be found by clicking here. Nothing compares to being in the right room with the right people. It doesn’t have to be our room with us - just get yourself in proximity to the right people, places, and things for you.