If You're Gonna Funnel Hack, Hack This.
Man Bites Dog I guardianmarketing.substack.com I guardianpodcast.com
Friend,
Here’s another impromptu, off schedule newsletter for you.
What’s inside? An over the shoulder look at…
Our workflows with an open rate over 75% and more than 1,000 people opted in.
Our workflows with open rates over 83% but with less than 1,000 opt-ins.
Low ticket offers that are self liquidating or profitable (meaning we acquire buyers at a breakeven or better)
Why?
Well…
Have you ever found yourself spend all day hacking funnels?
The problem with funnel hacking - aside from the general “funnel hacker” culture - is that we don’t actually know what’s going on behind the curtain.
So.. if you’re gonna funnel hack it’s helpful to know what you’re hacking. Here are some of our own workflows and the behind the scenes numbers (at the time of publishing). We will do deep dives and workflow breakdowns for MBD paid subscribers in the future. For now, go hack some of these funnels.
MBD ecosystem workflows that have over 933 people on the list and open rates over 75%.
These workflows all follow the MBD email framework Learn how we consistently get open rates over 75% on emails.
2024withLaurel.com (organic and paid traffic)
1,931 opt-ins
Email open rates:
Email 1: 88.41%
Email 2: 81.3%
Email 3: 80.65%
Email 4: 86.3%
Email 5: 86.67%
Email 6: 91.49%
Email 7: 92.68%
Freebumpersbook.com (organic and paid traffic)
1,413 opt-ins
Email open rates:
1. 89.61%
2. 74.55%
3. 75.81%
4. 86.67%
5. 85.19%
6. 90.91%
ExperienceR3.com (This one actually teaches the strategy as part of the workflow)
934 opt-ins
Email open rates:
1. 88.91%
2. 91.46%
3. 81.61% (This is a short sequence)
Additional Workflows With Over 83% open rates, but less than 1,000 opt-ins
waitforlaurel.com (Laurels Waitlist)
tsircle.com (The Success Circle waitlist)
engagethefield.com (waitlist for the Arena)
v3letter.com/stealth (lead magnet, three email sequence, all emails have over 90% open rate)
v3letter.com/nicsmas - this has the highest open rate I’ve personally ever seen on a sequence, my gut tells me it’s because it’s hard to find and entirely warm audience.
Want to Learn The Email Strategy Deployed In The Workflows Above?
The framework we use to get this kind of response is not complicated nor does it require you to be a good copywriter. It’s simple…almost too simple. Anyway…
You can see how we get such absurd open rates here.
Of course, experience is the best teacher, so hack away!
Self Liquidating Workflows (Funnels and offers that acquire clients at a breakeven or better)
A self liquidating offer simple means that it costs less to acquire the customer than they pay. Generally speaking, it’s a lower ticket offer designed to acquire clients at a breakeven to liquidate/cover ad spend.
We don’t run a lot of different low ticket funnels, but these two have consistently performed:
adcoachingfor7.com. Before hitting a waitlist, Laurel was spending $3-$4 to acquire a $7 a month client with an average order value much higher than that.
guardianacademy.io/day. Dr. Jeff Spencer’s Champions Perfect day is $49 (and it’s a great product). It costs about $30 to acquire a $49 buyer, but due to the one click up sell after the purchase, the average order is $93.
freebumpersbook.com. A free copy of my book Bumpers. Surprisingly (to me, anyway) the confirmation page and up sell flow is currently sitting over 3x ROAS.
The Most Profitable Workflow/Funnel - that doesn’t require any sales calls (advanced).
Do not hack this one unless you are super clear on your own unique disposition and style. It will not work if you try and be anyone other than yourself. But you can hack it and see what makes it work.
If you want to experience the whole thing as a user/consumer, I set up a flow that shows you the steps as you are going through them at experiencer3.com
Bookmark this page, I’ll keep updating it for you as new data come in. If you want to know the how, the why or anything else, use the comment section below.
Happy hacking.
Live to learn. Give to earn.
Nic & Man Bites Dog
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