How We Consistently Get Over 75% Open Rates (and why it matters)
Man Bites Dog I guardianmarketing.substack.com
What’s in this newsletter…
How to think about email (or any other component of growing your business)
How this strategy can multiply return on ad spend and multiply profits
The super simple strategy to increase open rates and conversion (without any copywriting skills)
This “Email Accelerator” framework is tactical in the sense it just lays out what we do and how it works. The “why” is works is principles based and can be found in the R3 and Stealth Influence training(s).
First, a look at how I think about email (and every other component of acquiring clients)
The Multiplicative Nature of Revenue & How Email Fits
The Man Bites Dog Email Framework
The Man Bites Email Framework is built on my R3 book & Framework. Since implementing it, every list with over 1,000 people on it has an average open rate above 75%. That the entire sequence, not just the first few emails. Interestingly, Substack is the only exception. Due to the way it’s built we can’t fully implement the strategy, but we use Substack to serve a different function.
The framework is simple, has three steps and doesn’t require any copywriting skill. Note: You can apply this framework to any conversation - email, messenger, etc.
1. Bring The Goods. This should go without saying, but I need to say it anyway; you need to have something people want. It can be something they want to learn, something they want to watch for entertainment, it doesn’t matter what it is - but it has to be something the people on your list actually want (not something you want them to buy - something they want)
2. Set The Stage. Set the stage right up front. The very first email is the most important email - by far. It’s your opportunity to build up “allegiance capital”. This is covered in the R3 book.
The welcome or confirmation email has three components:
A reason and reminder to reply to the email
Give them the next step
Tell them how the sequence is set up and what’s coming
3. The Set Up. Each tools/software is slightly different, but they all have the functionality to set up your emails this way.
Wait until the previous email was opened
Wait the amount of time specified in the previous email
It’s that simple. If you do this right now your email open rate will probably go up - probably significantly - and so will your deliverability.
Now…
The single most important thing in this whole system:
They Have To Open The First Email…
There are two components to getting the first email opened. The good news is that they are simple and you still don’t need to have any copywriting skills.
The first is the confirmation page. Most people hurt themselves with the confirmation page - sometimes by missing the important components of it and sometimes by having way too much on it.
The second is an R3 concept called “Two Plow Horses”. Most businesses use the right tools to do this, but they do it wrong and it actually tanks their open rates.
And that’s a bummer - because if you get the confirmation page and two plow horses dialed in…
Conversions Multiply.
These two components make up the…
Email Conversation Accelerator
The R3 Confirmation Page Framework
The R3 “Two Plow Horses” concept applied to email (or any automated messages)
Examples and templates
Over The Should look at our internal email workflows
MBD subscribers can access it below. If you’re the “do it yourself” type, that’s cool too. I made a list of of funnels/workflows that get over 75% open rates that follow these principles, you can see them (and hack them): If you’re gonna funnel hack, hack this.
The Email Conversion Accelerator:
The full accelerator will have more templates, workbooks and examples. They will also be added here for you. I’m getting this out quickly so you can start implementing immediately.
The first step is the single most important (and profitable if you do it right).
Step 1 (do this immediately)
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