Appreciate the call to take intentional action. Just do the next right thing. But how do you define what that is?
Like the leapers referred to, I am inclined to take a bigger, bolder (and riskier) step. What helps me is to ask myself this question, "What’s the step before the step?" And KEEP asking this question until I can’t articulate any possible smaller step. THAT’s the next smallest viable step. It’s not the sexiest approach but it compounds over time to get me closer to what I want without the risk of burning myself out or blowing myself up.
Right now, restraint is my next best step. My biz success system is working efficiently and effectively AND I’ve freed up quite a bit of time in my schedule. My default setting is to fill it with stuff (new offers, more calls, etc.). My next best step is no new projects. Instead, optimize what I have, move it all the way across the barbell, and get it on MED. THEN I can find something new worth exploring.
That article is a 12 minute video with an overview of the concept, which then gets into the barbell from a sales perspective. You can find links below the video which will take you to some deeper principled articles on the barbell and related topics.
Appreciate the call to take intentional action. Just do the next right thing. But how do you define what that is?
Like the leapers referred to, I am inclined to take a bigger, bolder (and riskier) step. What helps me is to ask myself this question, "What’s the step before the step?" And KEEP asking this question until I can’t articulate any possible smaller step. THAT’s the next smallest viable step. It’s not the sexiest approach but it compounds over time to get me closer to what I want without the risk of burning myself out or blowing myself up.
Yea that's good. It's one I have to constantly remind myself about as well.
What's your next best step for your work, if you don't mind me asking?
Right now, restraint is my next best step. My biz success system is working efficiently and effectively AND I’ve freed up quite a bit of time in my schedule. My default setting is to fill it with stuff (new offers, more calls, etc.). My next best step is no new projects. Instead, optimize what I have, move it all the way across the barbell, and get it on MED. THEN I can find something new worth exploring.
That's brilliant, love it.
For those quietly watching the convo 😉 ...
We've got an excellent overview of the Barbell concept here - https://open.substack.com/pub/guardianmarketing/p/sales-accelerator-part-1
That article is a 12 minute video with an overview of the concept, which then gets into the barbell from a sales perspective. You can find links below the video which will take you to some deeper principled articles on the barbell and related topics.
The barbell is a SUPER-powerful bi-modal decision-making and resource allocation tool. I HIGHLY recommend checking out that article!