Three Changes Laurel Made To Have Consistent Record Breaking Months
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This is an over-the-shoulder look at Laurel’s most recent record month and the three tiny tweaks that made it happen. We’re going to be firing up more "over-the-shoulder” sessions including QnA and semi-frequent direct mail packages for paid subs.
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Laurel Portie has seen record month after month over the previous five years. May of 2024 was another. Here’s an over-the-shoulder look at the changes she has made and is currently in the process of testing.
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Three Changes Laurel Made To Have Consistent Record Breaking Months
The three major changes Laurel made to increase cash flow and maximize revenue in her business. The first thing to note is the misconception that a large follower count equates to making a lot of money, follower can help but it would be a mistake to think that the largest followings generate the most money.
More on that another time.
Let’s focus on how Laurel had another record-breaking month in May thanks to the changes made after the last time her and
got together.The first change was creating a a simple workshop called the Blitz. Laurel used social media to generate interest and create a waiting list for the Blitz. By offering a limited number of spots, they were able to increase demand and create a sense of urgency. The Blitz was designed to help participants launch five ads in three days, providing them with the confidence and momentum to continue their marketing efforts.
The blitz differs from her other products because it’s not information, it’s an implementation structure to support them with in implementing information they already have.
It’s a mini, hyper-focused Arena structure to help her students engage the field in a productive way.
The second change was putting Laurel's $7 program on a waiting list. By capping the number of participants at 4,000, they were able to create a sense of exclusivity and increase demand. The primary purpose of the waitlist was not to create more demand, however. Instead, it was to ensure that the program stayed at a capacity Laurel could best serve every student.
The third change was the transformation of Laurel's Lean on Laurel program. Laurel raised the price and introduced a three-month commitment option, which allowed them to provide a higher level of service and support to a smaller group of clients.
Laurel shared her success in raising her business's floor income by implementing these changes.
Strategic changes, such as creating a waiting list, offering limited spots, and increasing prices, can lead to increased revenue and a better client experience - if they are done at the right time for you.
Core concepts covered: the importance of micro-stepping, testing ideas, and reallocating resources to maximize results.
Resources:
The Success Circle - work with Nic and Laurel in the Success Circle
Laurel’s $7 program waitlist - get on the list to be notified when Laurel opens enrollment to her program
The Laurel Corner - read, watch, and listen to more Laurel in the Laurel Corner
Over-The-Shoulder MBD Ad strategy - see how we are using Laurel’s ad strategy and the results.
When and how should you implement a waitlist? A response to a question in the comments.
Questions or comments? Drop them below and we will get to them as soon as we can. Subscribe to MBD for more “over-the-shoulder” sessions.
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Small improvements over time lead to the flywheel go faster. Thank you for generously sharing this over the shoulder with us. Laurel is a star at implementing. I like the waitlist idea and though it makes sense for a large following such as Laurel's, I am curious to learn how we can make this work when we are at a less advanced/clients/leads stage than she is.