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The timing of my collision with this insightful content is, well, timely! Just last night I was “accused” of being a “business and marketing coach.” While I definitely can help solopreneurs optimize their business and marketing systems, my ultimate utility is optimizing a business to fund and fit around what really matters to them. How do I avoid falling into an identity trap created by a prospect to help them close the loop too quickly with a limiting or false belief? Asking rhetorically here, but also inviting you to discuss with me on a Substack Live if your game, Joseph. I’d love to help point more of my audience to your insightful content!

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