Bigger is not always better - and not for the reasons you might think.
Most of the time trying to scale your business can get you further away from what you want. Not because scale is bad, but because of how you’ve been taught to think about it. Spending more on advertising is often the last lever to pull, not the first (or only).
Resources:
Doing The Least Possible. The Power of MED
Solvable Problem. A Core Concept of the Guardian Academy and Laurel’s Advertising Program.
More Podcasts:
More from Nic:
Bumpers Book. Get It On Amazon or Get a Free Digital Copy at FreeBumpersBook.com
