How I Grew My Business To Over $2 Million in Profit Using $5 Facebook Ads
The Laurel Corner Newsletter I thelaurelcorner.com
Hey y’all,
Here is another Laurel Corner special on optimizing and scaling your advertising strategy. If you find it helpful, please share it. Also…
Be sure to subscribe to the Laurel Corner and connect with me on YouTube. And as a reminder… The Laurel Corner Live is the second Monday of every month.
What’s in this weeks Laurel Corner?
A detailed overview of my ad ecosystem developed over five years, emphasizing the importance of consistent strategy and realistic expectations for success as well as:
How to use power content to attract and nurture cold traffic
The significance of retargeting and conversion multipliers to drive engagement and conversions.
Practical advice and suggestions on ad optimization, audience targeting
The secret to testing and iterating on ad campaigns.
Video and resources below.
Buckle up.
Promo: Three Ways To Engage The Field With Laurel
If you want to get results, you need to actively engage the field. You can do it on your own, with friends, partners or peers. You can also directly engage with Laurel, if you want. Here’s how:
Tier 1: (Income over $300k a year).
The Success Circle. Work directly with Laurel and her mentor, Nic Peterson, in the Success Circle. Get on the waitlist: tscircle.com
Lean On Laurel: Direct access to Laurel to optimize your ad strategy and ads. Apply: adswithlaurel.com
Tier 2: (Recommended Income over $100k a year).
The Arena. Step into the Arena to engage the field with Laurel, Nic and Dr. Jeff Spencer. Get on the waitlist: EngageTheField.com
Tier 3:
MBD Paid. Upgrade to Man Bites Dog Paid to get Q&A, AMA and select Arena sessions with Laurel. You’ll also get the exclusive “Engaging The Field” Manual shipped directly to your doorstep.
Laurel’s $7 program. Get on the waitlist to join Laurel’s $7 a month ads coaching program. Get on the waitlist: waitforlaurel.com
How I Grew My Business To Over $2 Million in Profit Using $5 Facebook Ads
Here’s a look at how I built my business using a $5 ad strategy that has remained largely unchanged. This strategy was developed after an extensive background in television and social media, and built on basic principles of copywriting and audience engagement.
The Ads Ecosystem Strategy
Duration of Development: 5 years of continuous work. This is important, too many people are looking for a shortcut. Which leads the core principle for anyone starting this ad strategy…
Core Principle: 90 days to data. If you can get 90 days of data, you’ll have everything you need to make your ads profitable and compound that profit. trying to get rich quickly without the data is a recipe for disaster. Learn more in 90 Days to Data [Paid Ads Shortcut]
Background: Experience in television since 2002, transitioned to social media.
Social Media Insights and Data
Platforms: Facebook, Instagram, YouTube, TikTok.
Demographics: Largest demographic on Facebook is Millennials.
Strategy Consistency: The core strategy remains the same across platforms, with slight tactical adjustments.
Importance of Traffic and Why We Start With FB Ads
Driving Traffic: Essential for business survival.
Cost Efficiency: A $5 ad can reach more people than a $2,000 TV spot.
Measurement: Facebook ads provide more measurable results compared to TV commercials.
Power Content Strategy
Purpose: Attracts 97-98% of the audience who are not ready to buy immediately.
Content Length: 3-5 minutes for service-based businesses; shorter for e-commerce. You can learn the power content structure here.
Dog Whistle Technique: Tailoring content to attract the ideal client while repelling non-ideal clients. This is built on a foundation of Nic Peterson’s Stealth Influence Content strategy (which I use for everything). You can learn how to make “dig-whistle content” with Stealth Influence here.
Retargeting and Warm Traffic
Boosting Content: Weekly content is boosted to retarget and nurture the audience.
Hot Seven: Best-performing posts from the first 90 days are used for ongoing retargeting.
Tracking KPIs: Focus on cold traffic KPIs; warm traffic is nurtured through consistent exposure.
Conversion Multiplier
Value Bombs: Used to engage and convert warm traffic.
Messenger Conversations: Essential for understanding audience needs and refining offers.
Application: Can be used for both cold and warm traffic to generate conversations and validate offers.
Budget and Testing
Initial Budget: $5/day for power content, scaling based on performance.
Testing: Continuous testing of multiple ads to find the most effective ones.
Optimization: Regularly replacing underperforming ads with new ones.
Offer Validation
Volume vs. Quality: Start with high-volume, low-friction offers (e.g., Messenger conversations) and gradually move to higher-friction offers (e.g., webinars).
Pricing Strategy: Incrementally increase pricing based on demand and performance.
Q&A Highlights
Power Content and Value Bombs: Importance of creating a promise of value for value bombs.
Retargeting Strategy: Use of boosted posts and the Hot Seven for ongoing engagement.
Budget Allocation: Flexibility in budget allocation based on performance and testing results.
Specific Use Cases: Application of the strategy for different business models, including e-commerce and fundraising for documentaries.
Next Steps: Revisit the training materials, particularly the power content and retargeting sections, and to begin implementing the discussed strategies in their ad campaigns. Engage the field!
Resources Mentioned:
The Stealth Influence Accelerator - Stealthcontent.com
Engage The Field ← Step into the Arena with Laurel and her mentors
LIMITED ONE TIME ARENA OFFER
The Arena is on a waitlist and we enroll a limited number of people each month. Invitations to enroll in the secret VIP “Side door” are sent via direct mail to MBD subscribers if there are still spots left, we will open enrollment to the public.
This month, we’re sharing the direct mail letter with you. Even if you’re not ready to step into the Arena, this is an “over the shoulder” or behind the curtain look.
Study it. (The offer is expired, but it’s still worth studying because it performed very, very well)
It’s right here:
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Live to learn. Give to earn.
Laurel & Man Bites Dog