Cold To Sold in 24 hours With A $5 Ad: My EXACT Process I Used To Close A Complete Stranger
The Laurel Corner I thelaurelcorner.com
Hey y’all,
Here is another Laurel Corner special on optimizing and scaling your advertising strategy. If you find it helpful, please share it. Also…
Be sure to subscribe to the Laurel Corner and connect with me on YouTube.
What’s in today’s Laurel Corner?
Cold to sold in 24 hours? You bet. This works better than most traditional funnels for most people - and it’s consistently the fastest path to cash for paid traffic.
Cold To Sold Introduction. Why the cold to sold framework works better than most funnels.
Problem. Why your DM funnel is not working
Solution. Why my DM funnels works so well
The process. Breaking down the whole process and how it works.
Making an effective Value bomb. The nuances of making an effective value bomb.
Closing value bomb calls. My personal sales and conversation process.
Going from "cold to sold" within a 24 to 48 hour period.
This strategy is particularly beneficial for individuals with limited budgets who cannot afford to spend thousands of dollars without seeing a direct return.
Traditional funnels often have low conversion rates and require a large volume of traffic to push people to the back of the funnel. In contrast, the "cold to sold DM strategy" utilizes $5 ads to amplify what is already working organically - and get cash in the door faster.
For the strategy to work, you must understand the problem that you solve for your audience, rather than focusing on what you do.
Don’t tell people what you do. They don’t care what you do. Tell them what problem they have that you can solve for them.
The video above has a step-by-step process for implementing the DM funnel strategy.
It starts with a value bomb, which is a freebie that solves a small immediate problem for the audience. Be sure to pre-plan the sales process and use the value bomb to gather information and diagnose the audience's most immediate problem.
A good value bomb that can be consumed within 10 minutes and acted upon within 24 to 48 hours. The value bomb should be used to engage the audience and gather data for further analysis. This will be helpful in the diagnostic process.
The conversation that follows the value bomb should focus on developing clarity, certainty, and trust - it’s not a sales conversation, but instead a conversation that will likely end in a sale. Instead of selling, we’re gently pull the audience through the funnel by giving value and helping them solve their problems, rather than pushing for a sale.
Like any good strategy, the basics are the basics: understanding audience's problem, providing value, and building trust to convert cold leads into sales within a short timeframe.
→ GET THE FREE MINI WORKBOOK HERE.
Resources Mentioned:
Learn how to make content that moves people to buy: StealthContent.com
Hope you found this helpful. If so, don’t keep it to yourself. Share it with someone else that might love it - or at least find it useful. You can grab a referral link here if you want to win cool stuff for inviting friends.
Live to learn. Give to earn.
Laurel & Man Bites Dog
I am forever grateful to you for the success I had with your Facebook ad strategy, Laurel. I really appreciate the integrity and intention of your approach!